Corporate Inclusion

Teilhabe durch Strategie



In , Corporate Inclusion was founded by Annalena Knors, an independent workshop trainer and consultant. Annalena Knors guides museums by compiling and analyzing the needs of their audiences, their staff, their sponsors and cooperating partners to engender a strategic participative museum management.

Especially her studies in Museum Management and Communications educated Ms. Knors to view museums holistically – their functions, responsibilities and dependencies…but, first and foremost, their possibilities. Conveying knowledge, providing stimulating entertainment and intentionally provoking new perspectives.

Advanced studies in Cultural Sciences sharpened her vision of the societal coherencies within which museums are active. For example, museum staff’s social and anthropological views, determining visitors’ quality of access. When visiting parents rely on a changing room; when a visually impaired guest needs accessible app programming, or an Italian tourist is dependent on information in English. If the staff is unaware of or unschooled in these needs, the museum qualities remain inaccessible or fragmentary, at best. Consequently, these target groups (as well as their friends, family, students, colleagues) will not visit your museum, and thus, not be in a position to recommend it further.

Annalena Knors is also a trained mediator, an ability she integrates into her work. Since transitions are always accompanied by discomfort and uncertainty, professional assistance in coping with conflicting interests is most beneficial.

In addition to strategic, holistic project guidance, Annalena Knors is a specialist in generating access to visually impaired visitors. Having a progressive eye disease since she was 8 years old, she is currently nearly blind.

She is well-equipped to intertwine a museum’s plans and objective with the pertinent political and legal frameworks. The goal is to provide seamless, pleasurable access to visually impaired visitors that is wholly harmonious with the museum’s needs and the needs of additional target groups. And, naturally, visually impaired people can also be parents, academics, illiterates or children. Thus, this special interest in the visually impaired is always integrated within the interests of other target groups. Only when basic prerequisites such as security, orientation, access to toilets and changing rooms and/or dining options are fulfilled, can a pleasurable day at the museum take place, inspiring long-term visitor loyalty. The same prerequisites apply to your personnel. Corporate Inclusion instills an enduring approach, becomes an edifice housing tangible measures for a holistic participative museum management, on display and behind the scenes.

Should you desire a consultation, a workshop or personnel schooling, please feel free to send your inquiry to